VEDP Launches 2015 Digital Advertising Campaign

Friday, 23 January 2015 09:34 by Info@YesVirginia.org
Virginia has a great story and it’s imperative that it be told to the global business audience. In January, VEDP launched a new digital ad campaign, expected to deliver more than 73 million impressions through June 2015...

Virginia’s competitiveness and perception as a pro-business state remain strong. However, competition in the global economy and domestic markets continues to increase. Competing states are more aggressive in their outreach efforts, with several recently unveiling multi-million dollar advertising campaigns to promote and lure business.

Virginia has a great story and it’s imperative that it be told to the global business audience. In January, VEDP launched a new digital ad campaign, expected to deliver more than 73 million impressions through June 2015.

To maximize our limited resources, VEDP focused on digital media outlets and purchased an integrated schedule of online, mobile, tablet and pay-per-click search placements. The campaign targets VEDP’s geographic markets in the U.S, U.K., Germany and China.

The ads, promoting Virginia’s prime business location advantages, appear in Forbes, The Wall Street Journal, The New York Times, Entrepreneur and Reuters, as well as two advertising networks — Bizo and Rocketfuel.

Search engine marketing remains a key component of our strategy. VEDP implemented pay-per-click ads on Google, Bing and Baidu. This is our first venture with Baidu, the leading search engine in China.

“VEDP’s advertising strategy continues to prove effective at generating leads and building awareness of the strengths that make the Commonwealth such a great place to work and live,” said Vince Barnett, VEDP vice president of communications & promotions. “The digital program provides unique targeting capabilities to reach key corporate decision makers, while making the most efficient use of limited advertising dollars.”

An example of a 15 second video pre-roll used as part of the campaign is below, and landing pages for the U.S., U.K., Germany and China can be found by clicking on the highlighted links.

To learn more about the opportunities for success that are waiting for you in Virginia, visit www.YesVirginia.org.

A view of the video pre-roll touting Virginia’s pro-business resources.

Amazon Fulfillment Center in Chesterfield Still Buzzing After the Holidays

Thursday, 8 January 2015 14:50 by Info@YesVirginia.org
VEDP toured the Amazon fulfillment center in Chesterfield, Va., this week, and we were pleased to see the facility was still buzzing with activity even after the holiday rush...

VEDP toured the Amazon fulfillment center in Chesterfield, Va., this week, and we were pleased to see the facility was still buzzing with activity even after the holiday rush.

The Chesterfield fulfillment center began operations in the fall of 2012, after the company’s December 2011 announcement that it would invest $85 million to establish the location and create 1,000 jobs.

Today, the 1.2 million square foot facility has 1,500 employees that help distribute more than 14 million items in the building.

The facility is an impressive maze of shelves, work stations and conveyor belts whizzing yellow bins, called “totes,” containing any type of smaller consumer good throughout the building in a blur of efficiency. Amazon’s other facility in nearby Dinwiddie County ships larger consumer goods, like kayaks and TVs.

Our tour guide took us through the massive layout and explained how departments such as receiving, stowing, packing and shipping all work together. Like any massive organization, Amazon has its own nomenclature. “Stowers” scan goods in and store them in the “library” where they are later retrieved by “pickers” who put items for a customer’s order into the “totes.”

The Chesterfield facility has more than 2,500 scanners, 1,300 carts and 40,000 yellow totes. 

Extreme efficiency is a requirement for success at Amazon. On 2013’s Cyber Monday, Amazon customers ordered more than 36.8 million items, which is a record-breaking 426 items per second.

The company operates under a continuous improvement mandate, and many suggestions come from employees themselves. Last year, 4,700 employees participated in 1,100 kaizens across North America to develop new processes and solutions to solve specific problems.

One reason Amazon has found success in Virginia is because its Chesterfield fulfillment center seamlessly blends Virginia’s skilled workforce with advanced technology and sophisticated algorithms to keep the operation humming at peak efficiency.

A second reason is Virginia’s premier logistics network. Amazon’s recognition as a powerhouse distributor was furthered when Coca Cola decided to bring back its Surge soda and sell it exclusively online through Amazon. Surge is the top-selling item at the Chesterfield facility.

Due to the strength of Virginia’s logistics network, more than 380 global logistics projects have been announced over the last 10 years with capital investment of more than $1.8 billion. The Commonwealth allows companies to transport products worldwide through its six interstate highways, nine commercial airports, 11 railroads, including two Class I lines, and the International Port of Virginia, one of the only East Coast locations in the U.S. able to handle post-Panamax vessels as first and last port of call.

To learn more, click here.

A view of Amazon’s fulfillment center at Meadowville Technology Park in Chesterfield, Va. Photo Courtesy of Chesterfield Economic Development.

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About VEDP

Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP

© 2014 All rights reserved.
YesVirginia Business Blog | All posts tagged 'HPP'

Lumi Juice — From Start-up to Store Shelves in Six Months

Monday, 25 November 2013 09:43 by Info@YesVirginia.org
Graduating MBA student Hillary Lewis could hardly imagine what the next few months would hold when two of her professors at UVA’s Darden School of Business approached her about creating a consumer products company. The timeline below illustrates how quickly a company can start up in Virginia’s supportive entrepreneurial environment...

Graduating MBA student Hillary Lewis could hardly imagine what the next few months would hold when two of her professors at UVA’s Darden School of Business approached her about creating a consumer products company. The timeline below illustrates how quickly a company can start up in Virginia’s supportive entrepreneurial environment.

April — Walking through a natural foods store, Hillary learned about High Pressure Processing, a unique technology that inactivates bacteria while at the same time preserving vital nutrients in food and beverages. Inspiration struck and Hillary came back to her professors with the idea for a healthy juice company. 

She chose the name Lumi, which is an acronym for LoveUMeanIt, a slogan Hillary shared with her undergrad sorority sisters. The company was incorporated on April 18 and the brand message is one of both loving the company’s juices, as well as loving yourself by consuming healthy products.

May — Hillary and her professors visited the High Pressure Processing Laboratory, part of Virginia Tech’s renowned Food Science and Technology program. The team learned that HPP is an innovative technology in food safety that kills microorganisms and extends shelf life through extreme water pressure. It avoids using chemicals and heat that can alter the taste and nutritional content of foods and beverages.

June — Hillary headed to Miami to visit Hiperbaric, the world’s leading manufacturer of HPP equipment for the food industry. She came away with additional knowledge and an agreement to lease one of the company’s machines for arrival in September.

July — The next step involved looking for a space to set up manufacturing. Hillary worked with economic developers in Albemarle County to find a suitable building. She found the perfect location at 1822 Broadway Street in Charlottesville, an industrial district that is within walking distance of the downtown mall area. The 12,000-square-foot facility is approximately 50 percent manufacturing, with the remainder allocated for office and warehouse space.

August — Lumi began setting up shop in an empty warehouse, which included adding everything from plumbing to electricity. Dominion Virginia Power was particularly helpful in upgrading the facility to the necessary 480 volts in an expedited time frame.

September — The Hiperbaric machine was delivered and the team configured production, warehousing and office space.

October — On October 11, Lumi produced the first HPP juice off the production line. VDACS came out to inspect the facility, and according to Hillary, “On October 25 we got the okay to sell and it was game on!”

November — The company has been selling its fresh vegetable and fruit juices for almost four weeks. Lumi has already branched out from Charlottesville to retailers such as Whole Foods Market and Relay Foods in Richmond, D.C., and Rockville, Md. From weeks three to four the company has more than doubled sales.

According to Hillary, “One reason I went to business school was to start my own company. I believe in the viability of manufacturing in the U.S. and in creating jobs and industry at home. I feel really fortunate there have been so many wonderful people that have been a part of this. We wouldn’t be here today without the support of partners at the university, state and county level. I feel extremely thankful and regardless of the obstacles, every day is more wonderful than the one before.”

Use the highlighted links to learn more about Lumi Juice and why Virginia is a great place to start a business.

Hillary Lewis, co-founder of Lumi Juice, expands sales through a product display in Richmond’s Ellwood Thompson’s Natural Foods Market.

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About VEDP

Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

Archive

© Copyright 2017

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP

© 2014 All rights reserved.