After a hectic career traveling all over the U.S. and Europe as a professional cyclist, all Wes Seigler wanted to do after retiring as an athlete was to relax at his parent’s home in Reedville, Va., and fish every day like he did as a kid.
While fishing on the Chesapeake Bay and offshore Virginia, Seigler and his friends soon encountered problems with the performance of the reels they were using. Drawing upon his experience perfecting his own bike gearing and after encouragement from contacts in the cycling industry, Seigler decided to design his own product.
Release Reels was established in 2009. Seigler quickly found himself in the world of POs, RFQs and SKUs and learning what it all meant on the go. He initially started manufacturing in China, but found his intellectual property was leaking into competitors’ products and decided to bring back the manufacturing stateside.
Release Reels makes premium saltwater fishing reels, and the tolerances are very high. The product has to perform perfectly and look sharp. In order to make sure the machining was spot on, he decided to manufacture it himself. Upon being told he couldn’t compete with Asia, Seigler responded, “We can, we just gotta be willing to work.”
The company now operates nine CNC machines and has 10 full-time employees. 100% of the assembly and machining is done in Virginia and 100% of the component parts are made in the U.S. Seigler sources specialty bearings from Florida, gears and springs from Wisconsin and screws from San Diego, all to ensure the product is made in the USA.
“We have to win all categories — that’s the mentality of our company,” said Seigler. Release Reels products outperform in every class — they are smaller and more powerful, while weighing less.
The company also maintains a lifetime warranty on all its products, which no one else in the industry does. “If you purchase a product, I believe you should be able to call somebody and talk to them,” remarked Seigler. “We can fix it inexpensively, since we do all the machining in-house. Customers love the intera
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>That’s where we come in. Before the Initiative was launched, Governor Kaine hosted an energy roundtable discussion to hear from executives representing a wide range of alternative energy generation, energy conservation, and research and development companies. They discussed best practices for corporate and university research and development collaboration, incentives, skill sets needed to attract energy project investment, and factors influencing site location of energy production facilities.
With insider information in hand, VEDP is better equipped to assist energy companies in finding solutions to meet their business needs. We understand the importance of having policy support and we have new knowledge about the factors that influence energy-related companies’ location decisions. We get the need for a supportive business climate, and we can deliver.
We’re now working with an interagency task force, made up of relevant state agencies, university partners and federal labs in Virginia to build a compelling case for energy-related businesses’ location to Virginia.
To learn more about what Virginia can offer your energy company, check out our Web site at YesVirginia.org or call us at (804) 545-5600.