When entrepreneur Leigh Cockram was traveling on business in the summer of 2012, she struggled to find a way to store her hotel key, money and phone while going for a run. She thought, “There’s gotta be a better way,” so she created one.
The RaesWear concept includes a patented design with a front and back pocket along the entire length of the waistband. The runner uses one of two access points on the front and back to stow a variety of gear, without the fear that it will slip out or pull on their shorts or tights.
The company was named after Leigh’s grandfather, Ray, who was a gunner in the Army Air Corp. during World War II. Rae became a family name passed down to future generations and was a nice pun on race wear, while honoring the legacy of service established by her grandfather.
Leigh began making prototypes herself in 2012, and was directed by The Launch Place to a designer in North Carolina to make additional samples. Realizing she wanted to work closer to home and manufacture the products in Virginia, Leigh connected with Mollie’s Originals in Martinsville in 2014, and they have been manufacturing the products ever since.
RaesWear began with one pair of running tights and has grown to 13 products, including shorts, skorts, capris, tights and pants. While initially designed for athletes, customers are using the clothes for both exercise and throughout the day.
The company’s website at www.RaesWear.com was launched in December 2014, and products are sold online and at Mollie’s Originals. Leigh and her husband have used grass roots efforts, from social media YouTube videos, to appearances at marathon expos, to get the word out. They plan to start a paid advertising campaign shortly.
They have also received requests to develop a product for men, and are currently working on a menswear line.
In true entrepreneurial fashion, Leigh has kept her day job and works on RaesWear at night and on the weekends from her home. Her husband has transitioned to support RaesWear full-time.
“The best analogy I can give for running a business is being pregnant. You’re excited and nervous and you stay up at night wondering if things will be okay. And then you have your baby and it’s wonderful, but you’re always stressed and going through peaks and valleys, wondering if you’re doing the right things to make your child a success. It’s a true roller coaster, but very rewarding to take an idea from concept to reality all on our own,” said Leigh Cockram.
RaesWear is another strong example of the innovation and creativity of Virginia entrepreneurs. To learn why the Commonwealth is a great location to grow a business, click here.
Leigh Cockram, RaesWear owner, stands next to a display of her company’s pocketed athletic products at Mollie’s Originals in Martinsville, Va. Photo courtesy of Leigh Cockram.