VEDP’s YesVA mobile app and in-app advertisement for The Wall Street Journal were both recognized at the 2012 Richmond Ad Club’s Richmond Show.
Judged by a panel of nationally-recognized advertising and design professionals, VEDP’s advertising agency of record, Elevation, won the silver and bronze awards in the interactive category for its VEDP work.
VEDP launched the YesVA mobile app for iPad, iPhone and Android devices in the fall of 2012. This interactive tool allows clients to perform property searches and compare Virginia to other states in major business categories.
The app is available for free download at http://www.yesvirginia.org/App, or through the AppleApp Store and Google Play store.
The YesVA mobile app is part of VEDP’s digital marketing campaign targeting C-level executives and site selection consultants in selected geographies across the U.S., Europe and Asia, including native language advertisements in the German and Chinese markets.
The campaign, which began in 2012 and continues into 2013, is expected to generate more than 23 million impressions on the websites of leading business and site selection publications. The Wall Street Journal, Forbes, Bloomberg BusinessWeek, Site Selection, Area Development, Financial Times Asia and Financial Times Germany were among the selected media outlets. The campaign also incorporated pay-per-click search engine marketing via Google AdWords.
By helping companies make the most informed decision on business locations, the YesVA mobile app is yet another example of an innovative tool developed by VEDP to market Virginia as a top state for business.
To learn why Virginia’s unique combination of resources has encouraged businesses to prosper here for more than 400 years, click here.
A view of the Virginia ad from The Wall Street Journal app.