We at VEDP are proud to congratulate our advertising agency, Elevation, for winning Best in Show in the Promotional Design & Advertising category at the Richmond Ad Club’s annual awards show.
Elevation helped us develop a unique presentation for the executive team at Stone Brewing Co. as part of our marketing process to win their East Coast location for Virginia.
During a meeting among Stone Brewing Co., the Governor, his administration, and other key members of the Virginia marketing team, VEDP organized a surprise visit from a character actor portraying Thomas Jefferson.
Agriculture was one of Jefferson’s greatest passions, and at Monticello he grew the ingredients to make his own ale, continuing Virginia’s more than 400-year brewing legacy.
Elevation developed a script for Jefferson to describe Virginia’s plentiful natural resources that would make an excellent home for Stone Brewing’s East Coast location. They also developed a kit filled with Virginia brewing ingredients for Jefferson to present to the Stone executive team — pure Virginia water, wheat, hops and molasses.
As everyone knows, the pitch was successful and Stone Brewing announced their plans to invest $74 million to construct a brewery, packaging hall, restaurant, gardens, retail store and offices in Richmond this past fall.
Virginia successfully competed against more than 20 states, and winning this competitive project from the country’s 10th largest craft brewing company has furthered the Commonwealth’s position as a serious player in the craft beer industry.
Food and beverage companies continue to find Virginia has the recipe for success. To learn why food processing companies have invested more than $2.1 billion in Virginia since 2004, click here.
An actor portraying Thomas Jefferson holds the Stone Brewing kit for a marketing presentation that won Best in Show at the Richmond Ad Club awards.