UBED—Economic Gardening: William & Mary Incubates Growing Businesses

Thursday, 7 June 2012 10:01 by Info@YesVirginia.org
“William & Mary (W&M) is looking at how to grow what’s already in Virginia, as well as to help bring companies into the Commonwealth,” said Leonard Sledge, William & Mary’s Director of Economic Development...

As promised, VEDP is delving into UBED (University-Based Economic Development) in our institutions of higher learning across the Commonwealth.

“William & Mary (W&M) is looking at how to grow what’s already in Virginia, as well as to help bring companies into the Commonwealth,” said Leonard Sledge, William & Mary’s Director of Economic Development.

To that end, W&M’s Technology and Business Center has partnered with the county to run the James City County Business & Technology Incubator (JCC-BTI). The incubator provides support and advisory services to help accelerate the growth of younger companies. This support includes help setting goals and milestones, general business advice, organizational guidance, networking events, assistance locating financing and other service providers, and the use of a professional business facility.

The incubator also liaises with W&M’s Mason School of Business and Entrepreneurship Center. Business school professors are assigned to each incubator company to help determine strategy. Business school students are also engaged in problem-solving initiatives for incubator companies through project and classroom exercises.

Launched in January 2007, the JCC-BTI has worked with 10 companies, graduating three to date. One such graduate is MODU System, a Malaysian manufacturer of conveyor belt systems. The incubator helped the company enter the U.S. market, advising management on how to position the product and locate resellers in the U.S.

Another success story is Breathe Healthy, a manufacturer of antimicrobial face masks with superior comfort and filtering abilities. JCC-BTI helped the veteran-owned company locate key markets for its product, as well as launch international sales.

According to William Bean, Director of W&M’s Technology Business Center, “We’re looking for companies that are passionate and serious about the growth of their business. Our incubator clients span a variety of industries, but the one thing they have in common is a genuine excitement to use the services of our incubator for accelerating growth.”

To learn more about W&M’s Office of Economic Development or the James City County Business & Technology Incubator, click on the highlighted links.

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About VEDP

Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

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© 2014 All rights reserved.
YesVirginia Business Blog | VEDP’s Digital Advertising Recognized by Richmond Ad Club

VEDP’s Digital Advertising Recognized by Richmond Ad Club

Monday, 10 June 2013 13:36 by Info@YesVirginia.org
VEDP’s YesVA mobile app and in-app advertisement for The Wall Street Journal were both recognized at the 2012 Richmond Ad Club’s Richmond Show...

VEDP’s YesVA mobile app and in-app advertisement for The Wall Street Journal were both recognized at the 2012 Richmond Ad Club’s Richmond Show.

Judged by a panel of nationally-recognized advertising and design professionals, VEDP’s advertising agency of record, Elevation, won the silver and bronze awards in the interactive category for its VEDP work.

VEDP launched the YesVA mobile app for iPad, iPhone and Android devices in the fall of 2012. This interactive tool allows clients to perform property searches and compare Virginia to other states in major business categories.

The app is available for free download at http://www.yesvirginia.org/App, or through the AppleApp Store and Google Play store.

The YesVA mobile app is part of VEDP’s digital marketing campaign targeting C-level executives and site selection consultants in selected geographies across the U.S., Europe and Asia, including native language advertisements in the German and Chinese markets.

The campaign, which began in 2012 and continues into 2013, is expected to generate more than 23 million impressions on the websites of leading business and site selection publications. The Wall Street Journal, Forbes, Bloomberg BusinessWeek, Site Selection, Area Development, Financial Times Asia and Financial Times Germany were among the selected media outlets. The campaign also incorporated pay-per-click search engine marketing via Google AdWords.

By helping companies make the most informed decision on business locations, the YesVA mobile app is yet another example of an innovative tool developed by VEDP to market Virginia as a top state for business.

To learn why Virginia’s unique combination of resources has encouraged businesses to prosper here for more than 400 years, click here.

A view of the Virginia ad from The Wall Street Journal app.

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About VEDP

Virginia Economic Development Partnership is the Best State for Business

The Virginia Economic Development Partnership (VEDP), a state authority created by the Virginia General Assembly to better serve those seeking a prime business location and increased trade opportunities, provides confidential site selection and international trade services. VEDP's mission: To enhance the quality of life and raise the standard of living for all Virginians, in collaboration with Virginia communities, through aggressive business recruitment, expansion assistance, and trade development, thereby expanding the tax base and creating higher-income employment opportunities.

Archive

© Copyright 2017

VIRGINIA ECONOMIC DEVELOPMENT PARTNERSHIP

© 2014 All rights reserved.